This course has been created by digital marketing experts to help you to apply the basics across a range of topics. By the end of the course, you will be able to:

• Set business goals and create a strategic plan to help you reach them

• Write content that helps you reach your audience 

• Analyse your business data and make decisions based on it

• Use social media, video, and email to help you promote a brand and business

• Make it easier for people to find you online 

• Create a website and online shop, or improve the one you’ve got

• Decide if you should pay for advertising, and, if so, which types could work for you

• Sell to both local and international markets 

• Use some Google tools that can support your digital marketing strategy

Throughout the modules, you’ll also learn how AI can help you with digital marketing – whether you’re marketing your business or want to learn more to support your career.